Global Wellness builds and runs consumer businesses online across the UAE and Saudi Arabia. One team and one e-commerce operation sit behind every brand we own, and behind the brands we help bring into the region.
Our founder started working in his father's business at sixteen, learning trade, suppliers and customers from the shop floor.
Ventures in health and wellness and in automotive grew to USD 20 million in combined revenue and more than 400 people.
Global Wellness is founded in Dubai. The first years go into understanding Gulf customers, regulation and how they buy.
BrainGiggles launches and grows on Amazon, Noon, FirstCry and Mumzworld, building the e-commerce operation the group still runs on.
That operation opens to outside brands as a cross-border launch partner for the UAE and Saudi Arabia.
A return to wellness, the category where it began: a premium daily-ritual brand, made and tested to a standard we can prove.
Our brands differ. The way we take a product to an online customer in the Gulf does not, and that operation is what connects them.
We buy from manufacturers and trusted trading partners, and check every product against our quality standard before it is listed.
Customs, duties, labelling and marketplace compliance for the UAE and Saudi Arabia, handled in-house.
Listings in English and Arabic across Amazon, Noon, FirstCry, Mumzworld and our own stores, run on our own sales and stock data.
Fulfilment through marketplace programmes and local partners, with customer service handled by our own team.
A considered-wellness house making objects for daily rituals. Candles poured from 100% coconut wax and 100% natural essential oils, arranged by the moments of the day, and a meditation kit built around a Buddha singing bowl.
Every ingredient and material is tested and documented before it reaches a customer.
A direct-to-consumer brand for children of every age: flasks, lunch boxes and cutlery for school, and costumes, party supplies and seasonal items for the occasions in between.
Sourced from manufacturers and trading partners we know, and quality-checked before anything is listed.
Our e-commerce operation, offered to brands entering the UAE and Saudi Arabia: import and compliance, Arabic and English listings, warehousing, fulfilment to Amazon and Noon, and payment reconciliation.
For health and wellness brands that want to build a lasting presence in the Gulf.