Ankit Agarwal
Founder · Product and brandEntrepreneur for 25+ years. Built ventures in India to USD 20M+ in revenue before founding Global Wellness in Dubai.
Dubai
Global Wellness Brand Studio · Dubai and China
Premium wellness products, made by people who build brands.
We help founders develop and produce distinctive wellness products in China, from first idea to finished, launch-ready stock. A Dubai company with its own office in China, and three brands of our own behind every brief.
2015Global Wellness founded in Dubai
3brands we have built and run
25+years of our China team on the ground
5brands per cohort, each quarter
The problem
Making a premium product in China is hard when it's your first.
- Minimums stack upEvery product is made of several parts and materials, each from a supplier with its own minimum. Together they price a new brand out.
- Stock designs onlyAt small volumes you're pushed to catalogue items that look like every other brand.
- Production drifts from the sampleMaterials get swapped quietly, and the order differs from what you approved.
- Too many vendorsComponents, assembly, packaging and printing, often from different suppliers, each in another language and time zone.
- You're expected to be the expertMaterials, compliance and export rules you've never dealt with before.
- Hidden commissionsAgents who quote a small fee and take their real margin from the factory.
How it works
One team from idea to launch-ready stock.
We work in small cohorts so every brand gets senior attention. You deal with one point of contact; we deal with the factories.
01 · Brief
Discovery brief
Two to three weeks to test your idea: realistic minimums, target landed cost, materials and the compliance rules of your market.
02 · Develop
Samples and specs
We match factories, run sample rounds and agree a signed specification, so production has something exact to match.
03 · Produce
Production and QC
Our team in China follows production and inspects before packing, with photo and video sign-off from you.
04 · Launch
Ship and launch
Export documents and freight to your market, plus optional design, photography, ads and data analytics from our own team.
Services and pricing
Fixed fees, stated margins, itemised costs.
You always know what we earn. No hidden factory commission, ever.
| Discovery brief | Feasibility study: concept review, realistic minimum order, target landed cost, materials and compliance flags for your market. | Fixed fee · credited against development |
|---|---|---|
| Product development | Factory matching, sample rounds, signed specification and packaging coordination. | Fixed fee per product · samples at cost |
| Production management | Order placement and production follow-up, with an itemised cost sheet for every order and an independent audit on request. | Factory cost + stated margin |
| Quality control | Pre-shipment inspection with photo and video report before anything is packed. | One inspection included |
| Shipping coordination | Freight booking and export documents, plus any certifications or test reports your market or brand requires. | Freight, documentation and certifications at cost |
| Launch add-ons | Packaging design, product photography and short video, and Amazon and Meta ads, all managed by our team under one agreement. | Quoted as per scope of work |
| Data analytics | Deep analytics on your product and e-commerce business: sales, pricing, advertising and customer data, delivered by our data team. | Quoted as per scope of work |
| Market entry: UAE and India | Sell in the UAE or India through our own registered companies there: importer of record, product compliance, marketplace listings, fulfilment and day-to-day marketplace execution. | Quoted as per scope of work |
| IP starter pack | China trademark filing through a local agent, NNN agreements with factories, and splitting components across suppliers. | At cost + handling |
Exact fees are quoted in writing after a first call, before you pay anything.
Who it's for
Founders building premium wellness brands.
- Your categoryPremium self-care and home rituals: home fragrance vessels, bath and body accessories, sleep, yoga and fitness accessories, wellness gifting.
- Your stagePre-launch, or launched in the last few years and ready for your own product rather than a catalogue item.
- Your marketsUS, Canada, UK, Europe, Australia and the Gulf.
- Not a fitPrice-led or mass-market products, supplements and other ingestibles, and wearable electronics.
Why us
Operators, not agents.
Plenty of companies promise end-to-end sourcing and low minimums. What we bring is different.
- We build our own brandsCravista, BrainGiggles and BikeKit. We share real lessons, including what went wrong.
- Transparent pricingFixed fees and a stated margin on production, with itemised costs and an independent audit on request.
- SpecialistsOne category, premium wellness, so we know its materials, factories and pitfalls.
- Small cohortsAround five brands each quarter, so every brief gets senior attention.
- Dubai company, China teamLicensed in Dubai since 2015. Our China office is run with Beeline International, licensed in China for over 20 years, for factory visits and inspections.
- Protection built inNDAs, NNN agreements and supplier details kept with us, never shared with other clients.
The team
Dubai leadership, a long-standing team in China.
The people you'll work with, from your first call to the factory floor.
Deepika Agarwal
Co-lead · E-commerce and operationsFounder and CEO of BrainGiggles, a Dubai brand with 1,500+ products sold across the UAE and Saudi Arabia.
Dubai
Captain
CEO · China officeMore than 25 years in China. Hails from South India and speaks fluent Chinese.
Shenzhen, China
Sue
COO · China officeNative Chinese, with a deep understanding of China’s business culture and nuances.
Shenzhen, China
Disclosure
We own a wellness brand. Here's how we keep it separate.
- We tell you upfrontGlobal Wellness owns Cravista, a home-fragrance and daily-ritual brand. It's stated here and in every proposal.
- No concept work in its categoriesFor candle and home-fragrance brands we offer production only, for concepts you bring to us.
- Your work stays yoursYour concepts, formulas and custom supplier work are covered by NDA and kept apart from Cravista.
Questions
What founders ask first.
What is the minimum order quantity?
It depends on the product and the parts involved. The discovery brief tells you the realistic minimum for your design before you commit. Many premium wellness products can start in the low hundreds of units per design.
How do you charge?
A development fee paid in two stages: the first to start, the second once your samples are ready and before they ship. Then production at cost plus a margin we state upfront, with an itemised cost sheet and an independent audit on request.
Are you a factory or a sourcing agent?
Neither. We are a Dubai company that builds its own brands, with our own office in China. We manage factories on your behalf and are paid transparently, never through hidden factory commissions.
Do you own a brand that could compete with mine?
We own Cravista, a home-fragrance and daily-ritual brand. We do not take on concept work in its categories, and client concepts, formulas and supplier work are kept separate under NDA.
Can you protect my design?
We help you put protections in place: China trademark filing through a local agent, NNN agreements with factories, and splitting components across suppliers where it makes sense. No one can guarantee outcomes, and we never claim to.
Can you help us sell in the UAE or India?
Yes. Global Wellness has its own companies in the UAE and India, and our market-entry team handles import, product compliance, marketplace listings and fulfilment, so you can launch without setting up a local entity. It is optional and quoted separately.
Why cohorts?
Product development needs senior attention at every step. Taking around five brands each quarter means your brief is never handed to a junior or left waiting.
Apply for the next cohort.
Tell us about your brand and the product you have in mind. We reply within two working days to arrange a short call.
Prefer email? info@globalwellness.co